Introducing Hawthorn: A Reimagination of Collective Creativity

Background on Character DAO

Our vision for the Character DAO then was that it would be a group of people (Writer’s Room holders), who believed in the community-based creation of characters. We wanted to welcome our community into a deeper level of engagement and governance over our most beloved and important characters. Character DAO would share ownership with Tally Labs in Jenkins the Valet, Jenkins the Mutant, Goodboy, and the Azurian Legends whose stories are beginning to unfold before you.

Background on Media DAO

We also shared a vision for the Media DAO. This would be a group of people (Book NFT stakers), who believed that a decentralized group of individuals could create amazing worlds, stories, and content. Our vision for this DAO was to put in place the same ownership structure as the Character DAO.

We’ve Been “building”

Since last November, we’ve worked with our blockchain lawyers and international accounting firms to bring these DAOs to life. At the same time, we’ve been studying the DAO landscape intently. We’ve been watching what works and what doesn’t. We’ve seen that many DAOs that were all the rage back in January have not sustained their momentum. Sometimes this is due to poor governance structures, other times it’s poor token design. Almost all the time there are a long tail of other issues in between.

Merging the DAOs: Introducing Hawthorn

With that said, we will be making some changes to the DAOs that we bring to market.

  • The Foundation governed by members of Hawthorn will have ownership interest in characters and worlds (thereby merging the concepts of the Character DAO and Media DAO). We will contribute partial ownership of various IP companies that own Jenkins, the Mutant, Goodboy, Azurian Legends, and Azurbala itself to the foundation in exchange for Hawthorn governance tokens.
  • In the future, Tally Labs may propose that Hawthorn join it in other IP endeavors. Tally Labs expects to make a range of different proposals to Hawthorn, and when success from working with Hawthorn is proven, we can see other major brands wanting to tap into Hawthorn’s global imagination as well. The proposals that Tally Labs makes to Hawthorn will likely include contributing ownership interest in new projects developed by Tally Labs as well as special perks like exclusive events, access to premiers, project-specific merchandise/experiences, and more.
  • What Tally Labs will look for in exchange for these new projects is Hawthorn’s collective imagination. We expect that Hawthorn will ideate on new pathways for worlds and characters to develop. You will bring diverse creativity and passion to what we all believe can be some of the world’s most impactful franchises, and the DAO will reap some of the benefits of it.
  • As many of you know, Tally Labs is as much a software company as we are an IP company. As we continue to build out our tools, we will look for ways to propose bringing them into Hawthorn as well. In the future, we can even envision “The Writer’s Room” software platform being underpinned by tokens. We can imagine one day making a proposal to the members of Hawthorn where we suggest that we use Hawthorn tokens to power the software platform. That day is not today. In the meantime, we plan on continuing to build out the Platform and iterate on product-market fit across character development, licensing, and all of the other tools that let communities collaborate with projects they love and characters they govern.
  • To get things started, the tokens that will be used to govern Hawthorn (and any future protocols or services ideated by the DAO) will only be available by staking Writer’s Room or Book NFTs. They’ll be distributed on a tiered basis with the most going to Yachts, then Stands, then Keys, then Tickets, and then finally Books. For any Writer’s Room member who stakes a Writer’s Room NFT plus a book, they’ll receive a bonus allotment of tokens. In other words, the most tokens you can possibly get is to stake a Yacht and a Book together.
  • To make sure Hawthorn launches as successfully as possible and to ensure we maintain the timelines we’ve promised, the DAO will not come out at the same time as Azurbala. In other words, you’ll have the opportunity to burn your books for Azur Roots before you have the opportunity to stake them for Hawthorn tokens. If you’d like to stake books for Hawthorn tokens down the road, you should choose not to burn them during the burn window.
  • The DAO landscape has changed, and our tokenomics and incentive design is not yet where it needs to be. The regulatory environment has changed, and like everything else we’ve done to date, building above board is the most important thing we can do. There is only one chance to kick off a new DAO! When everything is ready to go, this DAO will launch and the way to receive tokens in it will be via staking Writer’s Room NFTs and/or Book NFTs.
  • We believe you can make Hawthorn the greatest content creation platform in the world using Hawthorn’s native token to drive engagement and creativity.

What’s Next?

We wanted to share this with you now so that you know what’s ahead. In the next week, you’ll get a look at the first iteration of the Hawthorn brand and website, because we want you to see what’s coming. But staking will not go live immediately after book burning. There will be time in between as work continues to happen.

  • Writers room holders now have the opportunity to manage not just characters, but also whole new universes, along with all of the excitement that world-building can bring.
  • Everyone can work together as a single community now, rather than being siloed to separate DAOs with a predetermined way of how they should work together.

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Jenkins the Valet

Jenkins the Valet

I am the eyes and ears of the #BAYC. The unofficial storyteller. Now I am gearing up for my biggest story yet. Ape in and join me on this journey.