Azurian Avatars Are Taking Longer To Come To Market. Here’s Why:

Some sneak peeks of some apparel traits within Azurbala

If you’ve been a Writer’s Room member or part of a Tally Labs project for a while now, then you know that bringing things to market at the quality we strive for is our only priority. We’re really proud of the IP that we’re building and of the work that we’ve done in our first ~15 months of business. That said, we’ve also underestimated the amount of time it takes to bring something to market at the quality we feel you, our community, deserves. We will never bring something to market that doesn’t elevate our community and our project to a new height, and make you proud as hell to be on this journey with us.

With that said, we won’t beat around the bush on this post. Azurian avatars are not coming out in August. We expect Book Burning for Azur Roots to begin in September, to run for 3–4 weeks, and then for Azurians to follow directly after.

We know that you all, Bored & Dangerous Book NFT holders, are excited to take advantage of Book Burning and to start your journeys in Azurbala. We have seen the 100+ characters, businesses, guilds, and other groups already organizing around Azurbala, and we’ve never felt so inspired in our lives. We’ve spoken to many of you, and we’ve been working our butts off behind the scenes to build the Azurbala members platform so that it’s ready when your characters are in your hands (and for some features… maybe even beforehand). Make no mistake, while the art is being finalized by one side of our company, our Product and Engineering teams are full steam ahead on all things Azurbala. Post launch, we believe the avatar delays will actually be a blessing in disguise.

In the future, we’ll go faster. There are two key reasons this will be the case:

But There’s More…

Beyond the polish of the avatars themselves, there are a few points about Azurians that we want to share with you. There are a couple things that are true about Azurians that you may not know yet…

So, Where Do We Go From Here?

Azurians are 3d, and they’re high-fidelity. They’re textured. They’re fashionable. They’re multi-species and there are even variations within species. And of course we have some other surprises up our sleeves. Jenkins has a big mouth, so you may want to keep your eyes peeled for him to leak some more alpha leading up to the reveal (speaking of Jenkins, we hope he is doing ok in jail)!

Many of you are already building characters, businesses, groups, and more. We will be supporting all of that with software experiences and other fun and meaningful opportunities brought to you by the team at Tally Labs.

We’re storytellers, and everything that comes to market will be wrapped in story. The burn window will be finite and it will drive a ton of fun, excitement, and activity around the collection. Your guess on how many people burn vs hold/stake is as good as ours, which makes it so special! From there, Azurians will be ready to hit your wallet and we’ll all be off to the races together. We’re launching this world with a decades-long time horizon. We believe a month or two’s delay is a small price to pay for setting this world up to scale.

In the background, Tally Labs is working hard, and more importantly we’re working faster than ever. We have many releases and activations planned for the first 100 days of Azurbala and beyond. Azurbala must be electric, and that is our promise to you.

It’s the same promise we’ve made every step of the way… while this extra time is not what any of us would choose, we assure you that it will net the same thing it always has, which is a product you’re very proud of and one that will be the beginning of a whole lot more.

!Bala

-Tally Labs

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Jenkins the Valet

Jenkins the Valet

I am the eyes and ears of the #BAYC. The unofficial storyteller. Now I am gearing up for my biggest story yet. Ape in and join me on this journey.